Predator's 30th Anniversary
A celebration of 30 years of innovation.
Client: Predator Cues
- Art direction
- Campaign concept development
- Designing for digital longevity
CAMPAIGN STYLING DEVELOPMENT
Launch phase was scheduled to run for approx. two months. Campaign would kick off with the release of products specifically re-designed for the anniversary.
PROBLEM: Anniversary products were re-colored versions of existing items with minor filigree.
SOLUTION: The color-change would act as the inspiration for the entire visual concept. Futuristic, sci-fi minimalism acted as the dominant motif, leaning into the, “celebration of innovation” (a la late 90’s-early 2000’s; the original iPod, The Matrix but blue instead of green, the music video for Kylie Minogue’s “Love At First Sight”). Artwork emphasized concept over branding to engage audience interest.
Because robots are cool.
LAUNCH STRATEGY
Promo teasers were created for social media platforms, scheduled to post intermittently in the weeks leading to launch. Concept art was heavily used to tickle audience intrigue, mixed with close-up detail photography of products for added excitement.
CAMPAIGN LONGEVITY
Campaign artwork was developed and produced with lifespan in mind. Conceptual environments were constructed for any format of social media deliverables; from panoramas for carousel posts, to vertical dimensions for story post animations.
Custom-built, user-friendly image templates were made, allowing our social media manager to swap out product images according to product release and post scheduling for maximum teasing.
