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Campaign Refresh & Development

Reflecting the competitive spirit of billiards, the campaign emphasized not just luxury, but a sense of royal dominance. There can only be one monarch, after all.

Each cue was presented individually, matched with its own signature motif. Visual inspiration pulled directly from the unique colors and designs of each cue. A unified layout tied the campaign together, ensuring cohesion while preserving each product’s distinct identity. Product group shots were used sparingly at launch to advertise variety within the series.

Digital Marketing & Social Media

The third generation of the Throne series broke from tradition with an all-digital campaign. Social media led the charge, with teaser graphics rolling out three weeks before launch. Select Predator-sponsored pro players known for their regal presence in-game were tapped as campaign influencers. Pro player, Khalid Alghamdi, was especially happy to model for our photoshoot and enjoyed making "kingly poses".

Commercial Credit
DIRECTION: Mo Morgan
VIDEO PRODUCTION: TJ Strickler
LOGO DESIGN: Candy Minosa
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mo-projects to view:
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Throne 3
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Predator's 30th
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Marketing Collateral
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